What does it take to make a modest living on Twitch?

What does it take to make a modest living on Twitch?

What Is Twitch?

Let’s start with the basics: What is Twitch? If you haven’t heard of the site, not to worry. It’s still pretty niche. You can be into video games and not frequent Twitch.

In short, Twitch is a platform that lets gamers stream video of themselves playing games, and lets visitors to the site watch those videos. The potential to earn money is on the side of the broadcaster of the video, not the viewer.

Video game publishers and video game media outlets also have their own Twitch channels. The platform hosts live streaming from video game-related events and competitions, too. Twitch has its own annual convention, aptly named TwitchCon. Let’s focus on the individual user/broadcaster.

Who has hit 100k subs on Twitch?

Ranboo hits 100k subs – again

It’s worth noting that Ludwig remains by far the most subscribed streamer on the platform. Despite this, Minecraft streamer Ranboo has taken the number two spot on the leaderboard, reaching over 100,000 subscribers for the second time.


Who has the most subs on Twitch female?

Born in Morocco but now based in Canada, Imane Anys aka Pokimane is the leading female streamer on Twitch with 7.82 million followers and an impressive $14,641 estimated media value.

How To Make Money Through Twitch’s Affiliate Program

One of the easiest ways to get started is with the Twitch Affiliate program. To join, you’ll need to meet the following requirements:

  • You’ve broadcast for at least 500 minutes in the last 30 days
  • You’ve broadcast on seven separate days in the past 30 days
  • You’ve had an average of three concurrent viewers in the past 30 days
  • You have at least 50 followers

Assuming you meet these guidelines, you can sign up as an affiliate and start monetizing your Twitch channel. Most affiliates earn money in the following three ways:

How Affiliates Earn Money

  • Subscriptions: You can earn money by accepting subscriptions from your viewers. There are four different subscription options to choose from: $4.99, $9.99, $24.99, and the Prime free subscription.
  • Game sales: Affiliates can also earn money from the sale of games and in-game items. You can make a 5% revenue share on all purchases from your channel.
  • Bits: As an affiliate, you can enable bits on your channel so viewers can offer support without leaving Twitch. Bits are a form of virtual currency that viewers can buy to cheer on their favorite streamers. As an affiliate, you get a share of the revenue from bits purchased on your channel. 

How to Get Paid on Twitch as an Affiliate

To become a Twitch Affiliate, you need to meet a specific set of criteria — you must have:

  • At least 50 followers
  • Broadcasted a total of 500 minutes over the last 30 days
  • Broadcasted on at least 7 unique days
  • An average of 3 or more concurrent viewers

When you become a Twitch Affiliate you gain access to 3 additional forms of monetization:

  • Subscriptions
  • Twitch bits
  • Game sales


Twitch allows viewers to subscribe to their favorite Affiliates and access exclusive perks for a monthly fee.

Typically, subscription perks include exclusive chat rooms, subscriber-only streams, unique emoticons, and merchandise discounts.

There are three subscription tiers available: $4.99, $9.99, and $24.99 per month. 

The best part? Twitch Affiliates earn 50% of this month (with the other half going to Twitch). As a result, subscriptions are often streamers’ most significant and steady form of income.

Twitch Bits

Once you’re a Twitch Affiliate, you’ll be able to accept donations directly through the platform in the form of Twitch Bits.

Viewers can purchase Bits or earn them by watching ads or filling out surveys. Bits come in different sizes and colors.

Bits are essentially virtual cheers or tips — viewers give them to streamers in the chat when they enjoy the stream and want to support the creator.

Twitch Affiliates receive $0.01 for every bit given to them. This might not sound like much, but it can add up over time as your viewership grows.

Game Sales

As a Twitch Affiliate, you can earn money from selling games on your channel.

All you need to do is stream yourself playing a game that’s available in the Twitch store. Then, your profile will automatically display a “Buy Now” button that allows viewers to purchase the game and in-game add-ons.

Twitch Affiliates receive 5% of game sales purchased through their channel — so make sure to promote games you love!

The Twitch Partner Program

OK, so we’ve covered the basics of Twitch. With a sizable following you can apply for the Twitch Partner Program. That lets viewers subscribe to your channel, earning you money in the process. Again, you’ll share revenue with Twitch, but when you have subscribers you make money each month, whether or not those subscribers view videos and ads. As a partner, you also have access to help with starting a merchandise campaign, plus more control over video quality.

In exchange for paying a subscription fee for access to your channel, viewers get access to special perks like subscriber-only chats and unrestricted access to your broadcast’s archives. They even get special emoticons they can use on your channel.

Of the site’s over 8.4 million active streamers, around 27,000 are partners. Those are pretty tough odds, but Twitch gives guidance to potential applicants. The site says it’s looking for broadcasters who “engage their chat, develop strong communities, and find creative ways to stand out from the crowd.”

According to the Twitch partnership application page, the company evaluates applications for partnerships on a case-by-case basis. However, all  partners must conform to Twitch’s Terms of ServiceCommunity Guidelines and DMCA Guidelines. DMCA stands for the Digital Millennium Copyright Act.

Tips For Streaming

Now that you know how avid gamers make money on Tw

Now that you know how avid gamers make money on Twitch, here are a few tips to help you get started:

Standing Out & Finding Your Niche

If you want people to discover your Twitch channel, you must stand out!

Find a different approach that sets you apart from the rest of Twitch and concentrate on it. Make sure you’re doing something unique whether it’s in terms of your gameplay style, the games you play, or how you interact with your viewers.

Promote Your Content

You can’t monetize something if no one’s watching- so be sure to reach out and build relationships with other streamers in your niche. Make sure you’re promoting your channel on all of your social media platforms such as Facebook, Reddit, and Twitter, and don’t be afraid to ask for help from your viewers. Word-of-mouth is still one of the best ways to attract new viewers!

Keep Consistent

Consistency is vital for success- you can’t just go live once a week and expect anyone to show up. Stream as often as possible, even if it means going back over old content or streaming at odd hours of the day.

If you want to make money streaming, remember that consistency is vital. Be sure to be consistent in promoting your channel across all of your social media platforms.

Always be on the lookout for new ways to engage with your viewers on all your social media platforms.

Publish Videos On Multiple Platforms

Don’t just post your content on Twitch! You can also upload YouTube videos and to your social media accounts like Facebook or publish clips of your stream directly onto Twitter.

When you’re done streaming for the day, save some highlights and post them on all of these platforms- not only will this boost awareness about your channel, but it’ll help you get more views on your videos.

Plus, you could also make some money streaming videos on your YouTube channel, people have made millions on YouTube videos!

Not sure how to make engaging content on YouTube? Check out this Mastering YouTube course and learn how to make thousands on your YouTube videos!

Network With Other Twitch Streamers

It’s important to remember that you’re not in this alone- there are thousands of other streamers out there, many of whom are looking for tips on how to make money on Twitch just like you.

Reach out and connect with them! Offer your advice or assistance if they need it, and many will do the same for you.

Not only is networking with other streamers a great way to learn new tips and tricks, but it’s also a great way to expand your audience. When viewers see that you’re actively involved in the Twitch community, they’ll be more likely to check out your channel.

It’s also not a bad idea to get some collaborations- playing games against another streamer could double your audience, plus add more content for your viewers who want to see you beat someone else and not just a game!

How to Maximize your Revenue on Twitch

Once you get started on Twitch and start earning a little money, you can start ramping up your effort to gain a large following and maximize your revenue. Here are some ways to increase your Twitch earnings:

  1. Build a connection with your subscribers: The more you connect with your subscribers, the more likely they will stay loyal and continue subscribing. Make time to engage with them and feel part of the experience. Always keep an eye on other streamers to see how they keep their audience happy and gain inspiration for your channel.
  2. Listen to feedback: As your following increases, listen to the feedback coming in to improve. You can incorporate feedback as it applies, and make sure to highlight when you do so that subscribers know that you’re actively listening to them.
  3. Cross-post your stream by posting Youtube videos: You can increase your earnings by posting clips of your live stream to other third-party services and platforms such as a Youtube channel for additional exposure and revenue.
  4. Optimize your Twitch profile description: Ensure that your Twitch profile is optimized and easy to find to attract more subscribers. Look at what your favorite streamers have in their profile to understand how to optimize yours.
  5. Promote yourself on other social media accounts: Use social media platforms such as Instagram and Facebook to promote your Twitch profile and attract new users. You can post short clips of your streams as a Youtube video on platforms to gain more subscribers.

How Much Do Twitch Streamers Who Average 1000 Views Make?

How much streamers make will depend on many different factors, but for a streamer who averages 1000 views, they can expect to make $2,500 per month (before Twitch fees) if half of their followers are also subscribers. This is of course not counting other means of money-making on the platform such as bits and donations, advertisements, and outside tactics like selling merchandise, sponsorships, affiliate links, and more.

What Do Twitch Streamers Make Per-Follower?

As previously mentioned, Twitch streamers don’t necessarily earn money on a per-follower basis. More followers doesn’t always equate to more money, as anybody has the ability to follow a channel without ever having to tune in to watch a stream.

Consistent viewership is far more important than high follower numbers, as it ensures that streamers will actually be seen. Discoverability on Twitch is solely driven by a channel’s current view numbers, so follower count isn’t the goal that you should strive towards; some streamers do the “follow-for-follow” method, pay for followers, or have fake followers, which may look good on paper but is worthless in the long run.

However, if we were to roughly estimate, a Twitch Streamer could probably expect $1 to $1.50 per average viewer per month, if they were to stream 5 days a week. But again, this is a very rough estimate. If you happen to have viewers that are extremely generous, then this number is probably higher. If you’re less fortunate and have viewers that rarely ever subscribe or tip, then this number may be lower.

Twitch Media Value Estimator

Daily Video Views Drag the slider to calculate potential earnings 20,000 Views/Day Average Engagement Rate 600,000 Views per Month 7,300,000 Views per Year Estimated Media Value $28.50 – $47.50 Estimated Monthly Media Value $855 – $1,425 Projected Yearly Media Value $10,403 – $17,338

Grow your YouTube Channel

Twitch Money Calculator Estimated Media Value by Channel Import Twitch User (Channel name) Number of total Subscribers Number of Total Video Views $0 Total estimated media value $0 Average media value / video

What are my chances of making a LIVING on Twitch?

This question is a bit more difficult to answer as it will depend on the amount of money you need in order to live comfortably.

But generally, you will need to have around 100 – 200+ consistent viewers in order to make a living from Twitch. Once you reach this point, you stand to make around $1500 – $2000 from Twitch alone and an extra $500 – $1500 from other places such as YouTube, sponsorships, Merch, and more.

By reaching this number of consistent viewers, you would already have surpassed the requirements to become a Twitch partner.

Using this information, we can conclude that while you can make money as a Twitch affiliate, you need to be at least a Twitch partner in order to make a living from Twitch.

Let’s make some calculations here. There are currently 55,135 partners on Twitch and 1,859,083 affiliates on Twitch, according to CommanderRoot (tweet below).

It’s April 1st but data is no joke.Time for Q1 2021 @Twitch stats:Twitch currently has 1,859,083 affiliates and 55,135 partners, all while having 1,883 staff accounts.There are currently 4,031,125 emotes on Twitch.

— CommanderRoot (@CommanderRoot) April 1, 2021

This means that out of every streamer that makes money on Twitch, only 2.96% makes enough to make a living from Twitch.

If we take it a step further and use Twitch Trackers data which says there are 9,602,746 current active streamers, we conclude that out of every streamer on Twitch, only 0.57% makes enough to make a living on Twitch.

Clearly the odds are not in our favor, but that doesn’t mean it is impossible to make a living on Twitch.

After all, not everyone who starts streaming on Twitch has a goal in mind. Many of these active streamers are simply casuals that stream once a month or new streamers that are just testing it out.

In the next chapter of this article, we’ll take a look at how you can make money on Twitch.

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