How To Get Sponsored on TikTok & Make Money Creating Videos

How To Get Sponsored on TikTok & Make Money Creating Videos

Become a TikTok influencer

Similar to other popular social media platforms, one of the ways you can make money on TikTok is by becoming an influencer.

While it's no easy task becoming an influencer, it's definitely worth the effort. According to reports from Forbes, the most popular TikTok stars earned millions of dollars in the past year. Addison Rae with nearly 54 million followers was the highest-earning TikTok star. She generated an income of $5 million within a 12-month period. Charli D’Amelio (77 million followers) ranks 2nd with an estimated $4 million. Charli’s sister ranks third, earning an estimated $2.9 million in the same time period.

The question, now, is – do you need millions of followers before you can become a TikTok influencer?

While the numbers matter, follower count is not the most important metric that brands use in choosing influencers to work with. Most brands look at the number of engaged followers. An influencer with 20,000 followers might have a more engaged audience than an influencer with 100,000 followers.

Another interesting fact is that most brands prefer to work with micro-influencers (influencers with a few hundred to 20,000 followers). While influencers with millions of followers can reach a larger number of people, they can be very expensive.

In summary, all you need to become an influencer is a few thousand engaged followers.

Next, let's see the steps you would need to take to become a TikTok influencer.

Select your niche

It's important that you choose a niche that you are interested in. To become an influencer, you need to choose a niche that you can consistently create great content for. This will be difficult if you choose a niche that doesn't excite you or that you have no expertise in.

Find what you love doing and create amazing content around it. The only way you can attract an audience and get followers is by creating great content.

Use a Pro account

TikTok offers the option of a pro account for both creators and businesses. The Creators account is best for public figures, artists, and influencers.

Set up your profile

When setting up your profile, the two main areas to concentrate on are your profile picture and bio. These are the first things a user will see when deciding whether to follow you.

Your bio and profile picture should make a good first impression. If you feel like a picture is too bland, you can use a six-second video as your profile picture. This will add some personality to your profile.

Understand your audience

Before you start creating videos for TikTok, try and understand your audience. To become an influencer, it's important that you create content that your target audience will love. Analyze the content that receives the most engagement. This will give you an idea of the kind of videos to create. You can also mirror the content strategy of other influencers in your niche.

Create amazing content

The next step to becoming a TikTok influencer is creating amazing content. Quality content on TikTok sees a lot of engagement. The more creative and entertaining your videos are, the more likely they are to go viral. Viral videos tend to translate into new followers.

The following steps can help you create great TikTok content:

  • Check out what your competitors are doing
  • Take inspiration from the current trends
  • Perform hashtag research to see what's trending in your niche
  • Have some fun

Be consistent

For increased visibility on TikTok, you need to post regularly and consistently. If you want to become an influencer, you need to upload quality content regularly. It's up to you to choose the frequency of your posts. Based on my personal research of popular TikTok influencers, 1 to 2 videos per day is great.

Engage your audience

Once you start building a following, it's important that you engage with your audience. Interacting with your audience will help you reach influencer status faster. You can engage your audience by replying to their comments or asking them questions through your video captions.

Declare that you are interested in brand collaborations

To start making money as an influencer on TikTok, you need to let brands know that you are interested in collaborating. You can let brands know this via your bio. You can also start an outreach campaign or join an influencer marketing agency to reach potential clients.


Create a Link-in-bio using Willow

While some influencers hit it big by only using TikTok, others take full advantage of what social media channels offer.

You can use Willow, an all-in-one bio link tool, to help your followers discover your other pages.

Willow helps users generate more revenue and make their links more discoverable. Willow connects audiences to a user’s entire online portfolio by turning their bio into a landing page for their most important links. It comes with an integrated tipping feature to boost revenue and allows audiences to tip directly on the page.

How to get sponsored on TikTok

Before the money, you need a solid strategy to succeed on TikTok. Here are a few tactics to help you secure more brand connections and establish your brand.

1. Make your TikTok profile interesting

Your TikTok profile is your virtual business card. You want it to pop and encourage profile visitors to hit that ‘Follow’ button. What’s more, this doesn’t have to be hard.

Your TikTok profile should have:

  • A professional profile picture
  • A witty or memorable tagline
  • Links to other social media platforms, even better if you have a single link streamlining all your content
  • Your business contact email
  • A callout to brands to indicate you’re open to sponsorships

Gary Vaynerchuk’s TikTok is an excellent example of doing more with fewer words. His bio immediately informs you he’s an entrepreneur, investor, and CEO. By name-dropping some biggest companies right now (Uber, Venmo), he’s also telling you he isn’t your run-of-the-mill entrepreneur, investor, and CEO either.


TikTok is one of the fastest-growing social media platforms in the world. There are a ton of opportunities for making money on TikTok. From sponsored posts to selling your own merchandise on the platform. The key is to consistently create quality content that your followers will love and engage with.

This guide should help you get started with monetizing your videos on the platform.

👉 How can I be featured on TikTok?

You can submit your videos here. TikTok also said they are updating their process to get discovered by them. From now on, you cannot apply for discovery anymore. Instead, they will discover users who make great content and promote them to the community. They update this announcement frequently, so keep an eye out!

How to express interest in a brand

More often than not, before a partnership in the form of sponsorship is established, it helps if you build the relationship with the brand first.

What you can do to build a relationship

  • Buy and use their products

  • Tag the brand in a post

  • Use the hashtag of the brand frequently

  • Email the brand with your product review and a link to your post

  • Share some photos and maybe a video with them via WeTranfer

  • Create a Dogfluence profile and express interest in the brand.

If you do this and your content quality is great, it will open the door te a longterm collaboration for sure.

How do sponsorships work on TikTok?

Brands and companies looking to sponsor TikTok influencers are looking for people to promote their product or service to a receptive audience. There are a few different ways that TikTok influencers can work with brands:

Branded content

Branded content on TikTok is any content for which influencers receive some form of compensation. This could take the form of a brand endorsement, partnership, or another kind of promotion for a product or service. When this happens, influencers need to disclose their ads by following their local laws and regulations and using #Ad or #Sponsored in the post.

Sponsored posts

Sponsored posts on TikTok are a common way for TikTok influencers to work with brands. With sponsored posts, influencers create content and publish it to their account in exchange for payment from sponsors.

Affiliate marketing

With affiliate marketing, influencers can partner with brands and earn money by promoting products on their account. TikTok influencers can join affiliate programs and add affiliate links to their accounts. They earn a commission on the sales generated from those links.


With co-marketing, brands and influencers can collaborate on creating and promoting a video.

Use a branded hashtag challenge

With Branded Hashtag Challenges, consumers create content for brands using “user generated content”. Branded hashtags can turn TikTok users into unofficial brand ambassadors by authentically engaging them. To help promote their BHC, brands can team up with TikTok creators to create content and use the hashtag.

Become a brand ambassador

Companies and TikTok influencers can forge long-term partnerships with brand ambassadorships. Brand Ambassadors regularly promote a brand in a positive light over a specified period. Brand ambassadorships and affiliate marketing programs are generally similar in structure, but differ based on industry. For example, fashion companies will often offer a brand ambassadorship rather than an affiliate program.

5. Create Organic Content About Your Fave Brands and Use Your MagicLinks To Sell, Sell, Sell

Brands won’t take a chance on a creator who’s never driven a single sale. Views, likes, and comments are great, but sales are a true measure of your influence.

Create organic (non-sponsored) TikToks about brands you love. Upload your videos with a linked ObsessedWith.It page where your fans can shop everything you recommend. Then, call out your links & encourage subscribers to buy! You’ll earn commissions when fans purchase through your MagicLinks, and can use your sales records to entice brands.

Where can I find Tik Tok sponsors?

  1. Sponsored networks
  2. Outreach
  3. Getting contacted by brands
  4. Social media

Find sponsors via outreach

Next, there’s outreach.

This is when you cold pitch a brand for a branded work (AKA sponsorships or brand deals).

Find the right person in the company to contact and then pitch them.

Related: How to land Instagram sponsorships

Find sponsors through brands contacting you

Then, you can always wait for brands to contact you. Make sure you have your business email displayed online where you appear like your blog, social media profiles, etc. Make it as easy as possible for companies to contact you.

And, that’s it!

Join TikTok Creators

If you’re over 18, have more than 10,000 followers, and have had at least 100,000 video viewers in the last 30 days, you can apply. You also need to have a Pro account and post at least three videos in a 28-day period. Currently, only creators in the US, UK, Italy, Germany, France, and Spain are eligible.

What brands look for with influencers

Brands view TikTok as a growing platform and an opportunity to reach new audiences through their creators. For influencers and creators, knowing what a brand typically looks for in the right influencer can help you find the right brand to work with; here are some tips on what sponsoring brands look for when partnering with a TikTok creator:

  • Great Content – Strong, engaging content will go a long way toward impressing potential sponsors.
  • Engagement – You should have data to back up your content. Beyond just video views, you should know things like the average number of comments on your posts, the average number of likes on your videos, and the number of people who follow your profile.

Ready to Earn?

So that’s it—we’ve covered everything you need to know to get sponsored on TikTok and start earning money from the platform.

Focus on building a loyal fan base and then reach out to brands that offer TikTok sponsorships. To put yourself on the fast track to success, make sure you sign up with Linktree for free and connect all of your content with just one single link. You got this!


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