How Much Do TikTokers Make? Here’s 5 of the Highest-Earning TikTokers

How Much Do TikTokers Make? Here’s 5 of the Highest-Earning TikTokers

Become a TikTok influencer

Similar to other popular social media platforms, one of the ways you can make money on TikTok is by becoming an influencer.

While it's no easy task becoming an influencer, it's definitely worth the effort. According to reports from Forbes, the most popular TikTok stars earned millions of dollars in the past year. Addison Rae with nearly 54 million followers was the highest-earning TikTok star. She generated an income of $5 million within a 12-month period. Charli D’Amelio (77 million followers) ranks 2nd with an estimated $4 million. Charli’s sister ranks third, earning an estimated $2.9 million in the same time period.

The question, now, is – do you need millions of followers before you can become a TikTok influencer?

While the numbers matter, follower count is not the most important metric that brands use in choosing influencers to work with. Most brands look at the number of engaged followers. An influencer with 20,000 followers might have a more engaged audience than an influencer with 100,000 followers.

Another interesting fact is that most brands prefer to work with micro-influencers (influencers with a few hundred to 20,000 followers). While influencers with millions of followers can reach a larger number of people, they can be very expensive.

In summary, all you need to become an influencer is a few thousand engaged followers.

Next, let's see the steps you would need to take to become a TikTok influencer.

Select your niche

It's important that you choose a niche that you are interested in. To become an influencer, you need to choose a niche that you can consistently create great content for. This will be difficult if you choose a niche that doesn't excite you or that you have no expertise in.

Find what you love doing and create amazing content around it. The only way you can attract an audience and get followers is by creating great content.

Use a Pro account

TikTok offers the option of a pro account for both creators and businesses. The Creators account is best for public figures, artists, and influencers.

Set up your profile

When setting up your profile, the two main areas to concentrate on are your profile picture and bio. These are the first things a user will see when deciding whether to follow you.

Your bio and profile picture should make a good first impression. If you feel like a picture is too bland, you can use a six-second video as your profile picture. This will add some personality to your profile.

Understand your audience

Before you start creating videos for TikTok, try and understand your audience. To become an influencer, it's important that you create content that your target audience will love. Analyze the content that receives the most engagement. This will give you an idea of the kind of videos to create. You can also mirror the content strategy of other influencers in your niche.

Create amazing content

The next step to becoming a TikTok influencer is creating amazing content. Quality content on TikTok sees a lot of engagement. The more creative and entertaining your videos are, the more likely they are to go viral. Viral videos tend to translate into new followers.

The following steps can help you create great TikTok content:

  • Check out what your competitors are doing
  • Take inspiration from the current trends
  • Perform hashtag research to see what's trending in your niche
  • Have some fun

Be consistent

For increased visibility on TikTok, you need to post regularly and consistently. If you want to become an influencer, you need to upload quality content regularly. It's up to you to choose the frequency of your posts. Based on my personal research of popular TikTok influencers, 1 to 2 videos per day is great.

Engage your audience

Once you start building a following, it's important that you engage with your audience. Interacting with your audience will help you reach influencer status faster. You can engage your audience by replying to their comments or asking them questions through your video captions.

Declare that you are interested in brand collaborations

To start making money as an influencer on TikTok, you need to let brands know that you are interested in collaborating. You can let brands know this via your bio. You can also start an outreach campaign or join an influencer marketing agency to reach potential clients.

Video

How Much Do TikTokers Make?

TikTokers who have more than 100,000 followers can make from $200 to $5,000 a month. TikTok is all about the 15-second short videos you can create and share. Those who have over 1 million followers will make the most if they have large followings. There are also TikTok accounts that focus on a variety of topics, including personal finance, like personal finance and dance and even personal dance videos, depending on the number of TikToker users who have a large following will make up to $1 million a month if there are tens of thousands of TikTok followers. The range of how much TikTok makes will vary due to many factors, including localities and views.

How Much Do TikTokers Make? Calculating Tik Tok Earnings

TikTok was the most downloaded in the U.S. last year and currently has more than 500 million active users. 41% of TikTok users were between the ages of 16 and 24. This generation, known as the upper range of Generation Z, is a highly profitable audience that tends to offer high engagement on content across social media. TikTok money calculators allow influencers to calculate estimated earnings from TikTok account activity. How do TikToker’s determine potential earnings? And how much do they make? How do influencers determine their potential earnings from their TikTok accounts? Click here to see how much you can earn on TikTok….

Understand Your Audience

You need to begin by asking why people would want to follow you. What do you offer that thousands of other accounts don’t? Is it entertainment? Are you a good singer, musician, dancer, or stand-up comedian? Are you so bad at those things that you can make your videos funny? Can you create entertaining prank videos? Can you motivate people or provide them with helpful hints to improve their lives? Or are you merely yet another lip-syncher who doesn’t add any value to your video clips?

This also helps you better know your audience. You’re not making videos for yourself. Nor should you make a wide range of videos trying to keep everybody happy. Successful TikTokers make videos that they know their audience will love. It is much easier to devote your attention to a particular group of people, rather than just making random content.

NEW: Check out the TikTok Hashtag Generator to increase your exposure and grow your following on Tiktok.

6. Kris Collins: $4.75 Million

Kris Collins is a former hairdresser who started making sketch videos after COVID-19 shutdowns left her temporarily unemployed. The videos, in which she plays all the characters — some of whom are inspired by her family members — have resulted in a staggering 43 million follows and 1.8 billion likes. Collins’ popularity extends beyond TikTok. She also has 4.5 million YouTube followers, and her videos have been widely shared on Facebook. Hershey, Lionsgate and Pantene are among the companies that sponsor her content, Forbes reported.

How much does tiktok pay per 1000 views?

In the past, it has been difficult to determine how much does tiktok pay per 1000 views, but recently, the platform has been more open about its payments. Depending on the content, a creator can earn anywhere between four and six cents for every thousand views. Currently, however, TikTok has yet to disclose its exact payment formula. The company has responded to complaints regarding lack of transparency by publicly stating that creators can earn between four and six cents for each thousand views.

To create a successful TikTok channel, you need to know what your audience likes. You’ll have to adapt to trends to make your content popular.

interact with your viewers to get the most out of your content.

Follow the Basic Rules and Conventions When Uploading Videos

There are certain expectations of TikTokers when they upload videos. For a start, you need to ensure you don’t breach TikTok’s content guidelines. There should be nothing inappropriate in your videos; no hate speech, racism, etc. Remember that some adults do misuse TikTok, so be careful when uploading videos of yourself doing perfectly normal everyday activities that creeps might abuse (e.g., is it really a good idea to upload videos of you and your friends in nighties at a slumber party?) Remember that TikTok is a public social network. Anybody can view your videos.

Like Snapchat and IGTV, the convention on TikTok is to upload vertical videos. The ideal aspect ratio is 1080×1920. Write a suitable description of each video and include relevant hashtags. Pick an exciting thumbnail image for each video. Make sure you pick the most appropriate categories for your videos.

How to get followers on TikTok

The key to building a following on TikTok is to understand your target market and create content they want to watch.

You’ll also need to post regularly and engage with your audience if you want to attract more followers.

Here are five quick tips that can help you to build your audience and get more views on TikTok:

  • use trending hashtags and recommended or trending songs – using tags and popular songs in your posts increases your chances of being seen on more people’s ‘For You Page’

  • jump on the latest trends – putting an interesting spin on a popular trend can increase your exposure. TikTok trends move quickly though, so make sure you’re up to date

  • build relationships with other creators – cross-sharing content with other influencers can get your posts in front of a wider audience

  • get involved in TikTok challenges – starting your own TikTok challenge or creating a memorable version of an existing one can increase your reach

  • create quality, shareable content – good lighting and clear sound increase the appeal of your videos so people are more likely to share them

What is the best time to post on TikTok?

TikTok allows you to see when your audience is active, so try to base your posts around these times.

As with other social media platforms, some of the most effective times for posting content include mornings, evenings, and Sundays. Think about what times your audience are most likely to be on their phone and build your strategy around them.

Content Creation Companies

If your goal is to make effective social media content creation to earn money for your brand on TikTok, reach out to a content creation company. An agency can help you figure out what kind of content you should put out in order to reach a large following. When you’re ready to get started on your TikTok journey, contact us at SEO Design Chicago! 

How many followers do you need on TikTok to get paid?

As with all social media platforms, the more followers you have the more money you can make.

However, when it comes to TikTok, you don’t need millions of followers to make money. If you have between 50,000 and 150,000 followers, you’ll be considered a ‘micro influencer’, while creators with less than 50,000 followers are known as ‘nano influencers’.

If you want to make money directly from TikTok, you’ll need to meet a minimum follower requirement and have at least 100,000 video views in the last 30 days. Read more about the TikTok Creator Fund below.

How to generate TikTok income with fewer followers

If you can build an engaged following that focuses on a particular activity or topic, you can start making money with around 10,000 followers.

Build trust with your audience and they’re more likely to engage with your sponsored content. As a result, brands are more likely to contact you to promote their products.

If you’re creating sponsored content on TikTok, make sure you follow government guidelines on advertising.

As well as building your number of followers, you’ll also need to focus on:

  • building your video views

  • creating a personal brand

  • building engagement with followers

  • maintaining your audience over time

7 Highest-Earning TikTokers

The most successful accounts on TikTok right now belong to young females. It makes sense when you consider that one-third of the users on the social media platform are teens. Forbes recently ranked the seven highest-paid. Here they are, along with their earnings and how they’ve turned TikTok fame into serious money-making opportunities. 

TikTok Earnings: Conclusion

The money TikTokers, while huge, is not stable.

Their earnings depend on a lot of factors outside their control.

A single live stream gone wrong could cost them their entire career and work.

Still, TikTok is one of the friendliest platforms for new creators.

So don’t get discouraged if you don’t succeed at first!

As long as you keep gaining more followers, you should do fine.

If you want to learn more about other news related to TikTok, social media, and content creators,

How much do tiktokers make?(TikTok Influencers)

but, how much do tiktokers make? Unlike YouTube stars, TikTok creators don’t have to be on the top of the list to make big money. Some of these popular creators are earning anywhere from $20,000 to $50,000 a year from sponsored posts. Others are earning anywhere from $10,000 to $100,000 a month from sponsored posts.

One of the best ways to make money on TikTok is by creating content. Some popular TikTokers earn money by hosting meet-and-greets with their followers. Charli D’Amelio charged $100 per meet-and-greet and donated the money to charity. This way, she was able to increase her personal brand and attract more followers. However, not all TikTokers can make this kind of money.

Getting paid for your videos is one way to get a steady flow of income. Many TikTokers earn up to $5 million per year. The first step is to create a media kit and start pitching brands. Then, you can reach out to advertisers and earn money. By the end of your first month, you could be earning thousands of dollars every month. Another route is to promote merchandise or services that you are familiar with.

Some of these creators have also become successful by offering advice and expertise on products and services.

While it’s impossible to pin down the exact amount of money a TikToker makes, the numbers are still useful in evaluating their worth. Those with a million followers can expect to earn anywhere from $450 to $250,000 per month from sponsored ads. It’s possible for a TikToker to make a few hundred thousand dollars a month.

A popular TikToker can earn anywhere between $2,000 and $20,000 per post. Most TikTokers only make a few hundred dollars a month. The majority of their money comes from sponsored posts and brand deals. The first 100 million-follower on the app is Charli D’Amelio. She makes about $2,500 per post. However, Other popular TikTok stars ask their fans to donate.

Some TikTok influencers are incredibly popular on the site. With so many users, it’s easy to see why people are so excited about TikTok. While it’s not possible to earn big on the platform, it’s possible to earn significant amounts off of it. The FTC has rules regarding this matter.

It’s important to stick to your niche and keep it fresh. In order to have a large audience, you should post consistently.

This can range from a few cents per post to a few hundred dollars a day.

How do you get paid on TikTok? 10 strategies to follow

Making money on TikTok is attainable, but it takes strategy. You can’t just create content and expect a magical direct deposit. To make money on TikTok, you have to work at growing your audience and earning sponsorships. 

Not sure where to start? Here are our top strategies for making money on TikTok: 

Find a niche for your videos

Making money on TikTok starts with choosing a niche. Your TikTok niche is essentially the corner of TikTok where you fit in best. It defines the theme of your content and who you are creating content for. 

Choosing a niche will help you get more followers. When viewers see a video they like, they might visit your profile. If it’s filled with content relevant to their interests (AKA elements of your niche), then they’ll probably click the follow button to make sure they’ll see your content again. 

Choosing a niche narrows your target market. As a result, you’ll face less competition. If your audience is filled with niche users, you’ll likely have higher engagement rates on your content. It will also help you understand what resonates with your audience; if something doesn’t fall into your niche and performs poorly, you know to pivot in future videos. 

Higher engagement rates help you get more money from brand deals.  

Lean on TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a collaboration platform that connects brands and creators on TikTok. Once you have 100,000 followers, you can apply to the TikTok Creator Marketplace and get the opportunity to connect with brands and sponsorship opportunities. You’ll also get official support from TikTok on brand campaigns, access to collaboration tools, and pointers for how to create advertiser-friendly content. 

When you join the TikTok Creator Marketplace, you create a profile where brands can see your analytics. Whenever a brand is interested in working with you, you’ll get a notification with campaign details and a contract to sign. After that, you’ll submit your video to make sure it meets the guidelines. 

Land brand partnerships 

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace. 

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that: 

  • Define your niche
  • Interact with other TikTokers in your niche
  • Engage with your followers
  • Post on a consistent schedule– at least twice per day around the same times
  • Use trending music and hashtags
  • Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods. 

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TIkTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship. 

Try micro-influencing

You don’t have to have oodles of followers to make money on TikTok. On TikTok, creators with 50,000-150,000 followers are considered micro-influencers. The term micro-influencers describes users with a smaller following who often specialize in a specific niche. TikTok influencers with less than 50,000 followers are considered nano-influencers. 

Many brands actually prefer micro-influencers to bigger creators, as the rates are more budget-friendly and micro-influencer engagement rates tend to be higher. 

To be a successful micro or nano influencer, focus on creating niche content and raising your engagement rate. Contact brands that align closely with your niche. Make sure to sell yourself in the email. Show brands why they should choose to work with you. 

Stay in touch with followers 

Engaging with your community is essential to growing your audience on TikTok. When you see another post in your niche, comment on it. Duet your followers to show that you care about them. Respond to comments to show that you appreciate the engagement, and make sure your comments have a personal touch. Create lasting relationships with your most loyal followers. All of these steps are crucial to creating the engaged, growing audience you need to make money on TikTok. 

Don’t just post ad content 

This isn’t a podcast or a long YouTube video. TikTok videos are short. You don’t really have enough time to mention a product without it being the main focus of the post. Once you start getting brand deals often, choose your ideal ratio of branded content to regular content and stick with it. This might take a little trial and error. If you post a lot of brand deals in a given time period and your analytics take a dip, it might be time to sprinkle in more regular content.

Promote your own services and goods in a fun way

TikTok is a never-ending supply of ideas for promoting your goods and services in an entertaining way. See a new trend? Work your products into that trend. Share how-to videos, style guides, and storytimes that relate to what you are selling.

Go native

Your branded content doesn’t have to look like an ad. As long as you fulfill the brand’s expectations and disclose that the video is sponsored, you can include the products in your video however you want. Here’s a great example of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored feature in the video led to lots of positive press and word of mouth, launching meme after meme. After all, brand awareness is an always-valuable marketing metric to follow.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s way of compensating creators for posting good content. To be eligible for the TikTok Creator Fund, you have to be a legal resident of the United States, 18 years or older, have over 10,000 authentic followers, at least 100,000 authentic video views in the 30 days prior to applying, and post original content that meets TikTok’s community guidelines.  

Compensation varies from creator to creator, depending on your video views, engagement, and whether or not your videos meet the community guidelines.

Make a press kit

Creating an influencer press kit will help you get brand deals. Think of a press kit as your TikTok resume, portfolio, and sales pitch combined. It shows brands why they should work with you and how they can contact you. 

When creating your press kit, include the following:

  • An introduction to who you are and what your brand is all about
  • Links to your social media platforms 
  • Your latest analytics 
  • Engagement rates for your 10 most recent posts
  • A list of past brand partnership experiences, with links 
  • Sponsorship formats you offer, along with your rates
  • Case studies on your most popular content
  • Sales records from campaigns, merch, and affiliate programs

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